ADVERTISING WITH BAPT

Contents

  1. Terms and Conditions of Advertising

  2. Advertising in PLAY THERAPY magazine

  3. Advertising in BAPT website

  4. Further Information

1. Terms and Conditions of Advertising

The term 'advertiser' means the party booking the space and is responsible for payment.

The term 'publisher' means the British Association of Play Therapists (BAPT).

  1. Advertisements must conform to the British Code of Advertising Practice and must accurately reflect the product and or service being advertised.

  2. Advertisements are subject to the publisher's approval and must always be recognisable as such and not resemble editorial matter.

  3. All claims made in an advertisement must be capable of being supported by appropriate evidence and must be made available to the publisher upon request.

  4. Advertisements should be in line with BAPT's policies, ethos and promoted ethical practice as defined in the BAPT Ethical Framework for Good Practice in Play Therapy.

  5. The publication of an advertisement by the publisher does not constitute endorsement of the advertiser, its products or services.

  6. Space reserved by an advertiser must be paid in full where the advertisement is not published due to an act or omission by the advertiser.

  7. The publisher reserves the right to increase advertisement rates at any time or to amend the terms and conditions at any time.

  8. The publisher reserves the right to refuse an advertisement.

  9. The publisher will not be liable for any loss or damage caused by amendment, error, late publication or non-publication from any cause whatsoever.

  10. The publisher will not accept liability for any error on the part of third parties or inaccurate copy instructions.

  11. The publisher reserves the right to publish the most appropriate copy should copy instructions not be received by the stipulated time.

  12. Artwork must be supplied in an electronic format.

  13. Invoices for display advertisements must be settled within 28 days of issue.

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2. Advertising in PLAY THERAPY magazine

PLAY THERAPY magazine is published quarterly (March, June, September and December) and is circulated free to all BAPT Members and Associates nationwide and overseas. Advertisements in the PLAY THERAPY magazine must conform to the above terms and conditions. Please note that the PLAY THERAPY magazine follows strict print deadlines and you are therefore encouraged to discuss your advertising needs with the PLAY THERAPY magazine editor at .

PLEASE NOTE THAT DUE TO RESTRICTIONS IMPOSED BY THE CHARITIES COMMISSION (IN LINE WITH BAPT'S CHARITABLE STATUS), BAPT IS CURRENTLY UNABLE TO CARRY ADVERTISEMENTS FOR PLAY THERAPY POSTS IN 'PLAY THERAPY' MAGAZINE. HOWEVER POSTS MAY NOW BE ADVERTISED ON THE 'SITUATIONS VACANT' PAGE OF THE BAPT WEBSITE (see section 3 below)
For general information regarding the PLAY THERAPY magazine, please click here.

There are 3 types of advertisement available via the PLAY THERAPY magazine:

  1. Standard advertisement

  2. Magazine insert

  3. DEDICATED Mail-out

A. Standard advertisement

Standard advertisements are printed in the body of the PLAY THERAPY magazine, normally under the 'Classifieds' section.

Use Microsoft Word, PDF or standard graphic formats (please see below) to lay out your advert. Please carefully consider the font type and size. Although there are many hundreds of fonts, not all of these are available for printing. It is better to use a standard font, such as Arial or Times New Roman. Please note that specific text styles and graphics/images may undergo minor alterations in the printing process.

Including graphics/images

You may use Microsoft Word to lay out your advert. Please note that you must also submit each graphic/image as a separate file.

Please use one the following graphic/image file formats:

  • JPEG

  • TIFF

  • PSD

  • GIF

If you are using detailed graphics/images, please also submit a good quality paper copy of the graphic/image for scanning.

Advertisement size

There are 3 advertisement size options:

  1. Full page A4: 185mm (width) x 265mm (height)

  2. ½ page A4: 185mm (width) x 132.5mm (height)

  3. ¼ page A4: 90mm (width) x 65mm (height)

Colour Advertisements are printed in black and white /greyscale only.

Standard advertisement costs

  1. Full page A4 (black and white): £70.00

  2. ½ page A4 (black and white): £40.00

  3. ¼ page A4 (black and white): £25.00

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B. Magazine insert

Inserts may be included as part of the PLAY THERAPY magazine (approx 450 copies to all BAPT members & Associates). For further details regarding magazine inserts, please contact the editor at .

Magazine insert costs

Option A

1 x insert £200.00 (includes photocopying 1 x A4 sheet)

Option B

1 x insert £175.00 (insert already printed)

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C. DEDICATED Mail-out

In addition to advertising within the PLAY THERAPY magazine, advertisers may also wish to use the BAPT dedicated mail-out service. This service allows advertisers to send information to the entire BAPT membership, outside of the normal PLAY THERAPY magazine deadlines. For further details regarding the mail-out service, please contact the editor at .

Dedicated mail-out costs

Option A

1 x item £400.00 (includes photocopying 1 x A4 sheet and supply of envelopes

Option B

1 x item £375.00 (insert already supplied, we will supply envelopes)

Postage is included unless the total weight is over 60 grams. Then the extra postage costs will be passed on at cost.

NB All adverts are reproduced in black & white for the magazine and any inserts/mailouts. For colour inserts /mailouts there is a further charge.

Applying to advertise in PLAY THERAPY magazine

In order to advertise in the PLAY THERAPY magazine, please submit the following details to the editor at :

  1. Name and address of person/organisation to be invoiced.

  2. Advertisement laid out in appropriate format.

  3. Separate graphic/image files and paper copy of detailed graphics/images

  4. Magazine date/issue to be advertised in.

  5. Size of advertisement (Full page, ½ page or ¼ page).

  6. Any other details relating to advertisement

  7. Email address and telephone number of contact person.

Further Information

Please contact the editor at for further information regarding advertising in the PLAY THERAPY magazine.

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3. Advertising on BAPT website

The BAPT website is visited by an enormous number of visitors each day. In 2005-6, there were a total of 91,166 visitors with an average of 250 visitors per day. Advertising on the BAPT website is therefore an excellent and cost-effective way to disseminate Play Therapy short courses and conference information, to advertise Play Therapist posts and to promote related products and services.

Short Courses & other events:
Full members or BAPT accredited training programmes may advertise short courses/conferences on the BAPT website. Such adverts must conform to the BAPT advertising terms and conditions and in addition conform to the following:

  1. Adverts for short courses/conferences will be advertised in a webpage titled ‘Short Courses and other Events' and will be available to the general public visiting the BAPT website.

  2. Apart from in exceptional circumstances, only Full members or a representative of a BAPT accredited training programme may advertise their short courses/conferences.

  3. A short course/conference is defined as a training lasting between 1 hour and 6 months.

  4. Only short courses/conferences directly related to Play Therapy may be advertised on the BAPT website.

  5. Invoices for website advertising not settled within 28 days will be deleted.

The format of advertisement on the BAPT website is:

  1. Word count: Maximum 500 words (supplied in Microsoft Word format)

  2. Image: A maximum of 1 image (JPEG or GIF format only) and no larger than 50 KB.

  3. Downloadable file: A maximum of 1 file (Microsoft Word or Acrobat Reader PDF file format only) and no larger than 200 KB.

  4. Adverts will be usually placed on the site in the chronological order in which they were received (with newest at the bottom) and /or in date order of the events advertised.

All website advertisements will conform to the following lay out rules:

  • Name of organisation/institution/trainer(s).

  • Image.

  • Title of short course(s)/conference(s)

  • Details of short course(s)/conference(s) – maximum 500 words.

  • Location(s) of course(s)/conference(s) held.

  • Contact name(s).

  • Contact telephone number(s).

  • Contact email address(es).

  • Link to downloadable file.

  • Link to website(s).

Play Therapy Job adverts:
Prospective employers may now advertise Play Therapist posts on the website. Adverts must conform to the BAPT advertising terms and conditions and in addition conform to the following:

  1. Adverts for Play Therapy posts will be advertised on a webpage titled ‘Situations Vacant’ and will be available to the general public visiting the BAPT website. There will be a prominent link to this page from the Home page of the main BAPT website

  2. Only posts directly related to Play Therapy may be advertised on the BAPT website.

  3. Invoices for website advertising not settled within 28 days will be deleted.

The format of advertisement on the BAPT website is:

  1. Word count: Maximum 500 words (supplied in Microsoft Word format)

  2. Image: A maximum of 1 image (JPEG or GIF format only) and no larger than 50 KB.

  3. Downloadable file: A maximum of 1 file (Microsoft Word or Acrobat Reader PDF file format only) and no larger than 200 KB.

  4. Adverts will be usually placed on the site in the chronological order in which they were received (with newest at the bottom)

All website advertisements will conform to the following lay out rules:

  • Name of organisation

  • Image

  • Title of post

  • Location

  • Job description and person specification – maximum 500 words [we strongly recommend that for Play Therapy posts employers specify that applicants must be Full members of BAPT. This guarantees that the applicant will have met our high criteria for membership including successful completion of an accredited professional training, appropriate levels of personal therapy and ongoing clinical supervision, a clear CRB check and adherence to the BAPT Code of Ethics. Only Full BAPT members (NOT Associates) are covered by the BAPT Complaints Procedure. See also http://www.bapt.uk.com/employersinformation.htm for further information]

  • Contact name(s).

  • Contact telephone number(s).

  • Contact email address(es).

  • Link to downloadable file (eg application form if relevant).

  • Link to website(s).

BAPT Website Advertising Costs

  1. up to 3 months advertisement: £75.00

  2. up to 6 months advertisement: £125.00

  3. up to 12 months advertisement: £150.00

For an additional £10 your advertisement can now appear on our Facebook page as well as our website page. Please mention this when applying/enquiring.

Applying to advertise on the BAPT Website

In order to advertise on the BAPT website, please submit the following details to the BAPT Administrator at or at the BAPT address above:

  1. Name and address of person/organisation to be invoiced.

  2. Full text of advert, including full internet and email addresses.

  3. Image and downloadable files.

  4. Date advertisement to go live (please allow at least 48 hours notice for this)

  5. Duration of advertisement (up to 3, 6 or 12 months).

  6. Email address and telephone number of contact person.

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Further Information

In certain exceptional circumstances events, products or services organised by non-BAPT members may be considered for advertising on the BAPT website. Each such request will be given due individual consideration.
Please contact the BAPT Administrator at for further information regarding advertising in the BAPT website.

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(page updated October 2008)